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Part of the problem is that the senior executives at the major media organizations see the tit for tat dynamic as a way to generate high ratings and thereby increase revenues. People like Leslie Mooves when he was head of CBS and Jeffrey Zucker have the mindset that showing lots of conflict posing as debate between liberal pundits vs. nihilist reactionaries is like a sporting contest where both sides are morally equal. Their anti-moral stances allows them to pretend they are politically neutral while raking in large revenues. I would be very interested to see how someone like Zucker would react if someone assassinated one of the prominent CNN journalists or was beat up by a fired up mob at a Trump rally.

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"Their anti-moral stances allows them to pretend they are politically neutral while raking in large revenues." Well said, Thornton!

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And right on cue, CNN demonstrates precisely the 'neutrality' idiocy of the mainstream media: https://www.thedailybeast.com/cnn-invites-white-supremacist-richard-spencer-to-talk-about-trumps-racist-tweets?via=twitter_page

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